There’s a whole lotta stuff on the ‘net about self-promotion and getting your business out there. I agree with most of it. Still, I’m not one for forcing myself or my website (re)design, pixel pushing, code creating ‘n tweaking and maintenance services on anyone. Quite frankly, when it comes to boasting my skills, I suck.
How I get people to know about me, but not make them hate me or think I’m annoying.
1- I use my domain name for my email address.
After all I’m in the whole web design + build business. My email address brands me and it makes me look more legitimate than something like, firstname.lastname@example.org.
Use your domain name for your email address and you’ll look more professional. Not only that, it works as an advertisement for your business and reminds others of the services you provide. An email address such as, email@example.com is way better, don’t you think?
2- I send emails with a custom signature block.
This is the text that’s automatically added to the bottom of my emails with links to my websites and social media. I like keeping this section brief and to the point.
Your signature gives the people you email immediate access to useful information without them having to ask for it!
3- I provide my website links on my personal Facebook profile.
By making my links public for the world to see, they have an opportunity to explore my websites to learn about me and the services I offer.
Click the image for a larger view: This is what my “About” profile looks like to those outside my network. Inside the red circle you’ll see that I’ve listed my websites.
You can provide information such as your phone number, email, social media links and heck, even your birthday! Just make sure what you want to share is set for “Public” viewing.
Quick Tip: You can use your other social media platforms such as Twitter, Instagram, LinkedIn, Google+ to list your websites too.
4- I ask for testimonials.
I do this after completing a project or task. It’s their sweet words that illustrate their experiences working with me, which is immortalized on my Kudos page.
Ask your clients to share their experience and collect their credible, unbiased recommendations for your product or services. Post them proudly! These great recommendations may convince others to work with you too.
5- I have amazing friends + family + clients = tribe.
I could pay for advertising to promote myself and my services, but my greatest clients found me through my friends, my relatives or client endorsements.
Whether you need to find a few clients or a few thousand, don’t ever under estimate the power of word of mouth. Did you know consumers trust recommendations from their friends and family more than any other form of advertising?
Here’s a little shout out to the awesome members of my tribe… Thanks for your willingness to refer my services within your personal, social and business networks! You rock. Seriously.
Don’t be shy – try these methods for self-promotion.
I’ve listed the five things that work for me. If they work for you, I’d love to hear about it! If you use other methods, I’d love to hear about those too!