“Why haven’t I launched my f’ing website?” you probably have asked yourself. So, why haven’t you?
Okay, I’ll tell you why.
You might think your website needs to be super comprehensive and loaded with content complete with a blog that draws in hundreds of people engaging with you daily. Maybe that’s your desired end result. Is it possible? Sure. Will it happen as soon as you launch? No. Most definitely not.
If you want to get noticed… you need an online presence.
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Just the other day I had a conversation with an amazing yoga teacher about creating her website and told her this, “Give people information about who you are and what you offer. Oh, it’d be great if they can connect with you too.”
Forget the labor intensive, full on website and focus on these two things when creating the content for your online presence. I’m using a yoga teacher in the example below, but the basic premise applies to anyone!
1- Establish Your Credibility
Include the essentials:
• Your name (or logo if you have one).
• Photos (headshot + a photo worthy asana shot). These images don’t have to be ultra glamorous or of you in insane poses.
• Your life’s story. Just kidding. A short, sweet bio is great. Read easy tips for writing your yoga bio.
• Classes + Privates (let people know where you’re teaching and if you offer individual or group classes).
2- Grow Your Community
People need to find you. If I wrote a whole series on how to grow your business, this post would be one of many and titled, “Why haven’t you launched your (blank) website?” or more likely, “Get noticed. Get an online presence.”
Collect email addresses.
Gather your community of potential clients via your website — Add an email sign up form. Then you can send out newsletters to your tribe and announce your new classes, upcoming workshops or whatever great news you want to share. As much as I love social media, I wouldn’t rely solely on Facebook, Twitter, Instagram, etcetera, to spread the word.
Truth: People check their email daily, but they may not visit a social media site nearly as often.
Yes. I know I said not to count on social media to relay important messages or news, but it really is a great and valuable tool. It can drive people to your website and act as an arena for your community to connect and keep up with you too.
Quick tip: Don’t make yourself crazy by being on every platform possible. Choose a few that you’ll actually use frequently.
So, why haven’t you launched your (blank) website?
I said, “f’ing” although I meant for you to (insert your business here). For example, “Why haven’t I launched my yoga website?” or “Why haven’t I launched my dance studio’s website?” Maybe you’re a voice artist, musician, a health coach, fitness guru, therapist, teacher, chef, or… I think you get the idea!
Whatever your business is, this is still the truth: You should establish your creditability and grow your community.
Quick tip: Gather your content first. Then work on a design.
Need help? I’m usually around if I’m not too busy doing handstands…